Amnesty International Advertisement:
Analyse how the creators of this advertisement have created meaning through the use of Media Language in this source by comparing it to the Shelter advertising campaign.
The connotations of this advertisement imply the idea of human freedom for human rights as the hand gesture means that of peace as well as the double meaning behind the hand as it can also be seen as that of scissors cutting through the barbed wire to reinforce the idea of freedom but can also show the danger and blood shed through the government's restriction of human rights. This symbolises what Amnesty stands for as an international non-governmental human rights organisation. The contrast of colour with the red, cream and black shows the simplicity of the advertisement and could connotate the idea of red symbolising passion for freedom. The simplicity of the layout implies that all the big problems concerning human rights can be solved through through such simple actions. The word international is highlighted in the colour red to emphasise that Amnesty is there to help all people no matter what. The logo is located in the bottom right hand corner so that people will recognise it and associate it with human rights and freedom.
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