Look at all of the UK news titles and research how the paywall is being used in an attempt to protect revenue and profits for these companies.
How do newspapers prompt readers to interact with their online news? Consider how they use social media to encourage reader participation.
How do newspapers prompt readers to interact with their online news? Consider how they use social media to encourage reader participation.
Newspapers prompt readers to interact with their online news through other sources of social media, for example, Twitter and Facebook where they try and get followers to subscribe to their online news so that they gain more popularity and generate an income through those who have subscribed. They may also have advertisements to attract readers to go to the website in hope that new readers will subscribe to these .
Consider how you could apply Shirky's End of Audience Theories to online news products.
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