Analysing Lucozade's Advertisement

Lucozade Sports Advert Analysis

• How have they used font and layout to engage an audience?

The font in the advertisement is large and bold with even spacing between each letter so that it predominantly stands out. The image is clear and simple with the man on one side and the text on the other.

• How does the angle of the camera shot engage an audience.

It engages the audience through the facial expression and eye contact of Gareth as the angle is a straight clear cut below the shoulders. It shows the straight focus and importance of the product. 

• How does "In a different league" contribute to meaning?

It contributes to meaning as it creates the idea that if you purchase and drink Lucozade then you are 'in a different league'. This helps to promote the product as people will be manipulated into believing that they can be in a different league as well as gain power and authority by drinking Lucozade sport. 

• The direction given by the photographer to Gareth Bale in the image.

To look direct into the camera whilst frowning. Trying to show the facial expression of having power and authority which helps to promote the product. He also has a powerful expression in his eyes as he looks very focused, in which, upon seeing this advertisement, people will want to be like so will then purchase Lucozade.

• How have they used of lighting?

The lighting is mostly situated on Gareth's face and a lighter shade of blue almost glowing around him. This could signify that he is important and anyone who purchases and drinks Lucozade can be like him too.

• Why have they chosen blue for a background?

Blue connotates water: the thirst for a drink, which Lucozade provides. Blue also symbolises trust, confidence and intelligence, in which, the viewers of this product may want to feel so buy Lucozade to try and feel like that. 

The yellow symbolises that of happiness and energy. Influencing the audience's mindset of the colour scheme as the colours are bright and contrasting. 

• How has the above factors contributed to representing their product?

All of these factors show the product as an important choice in drink for energy and power. Implying through the advertisement that Lucozade provides many factors for the audience to feel better in themselves through power and focus. The colour scheme is seen to then be associated with the product through the audience's point of view.