Friday, 17 November 2017

The Paradise Papers Case Study

The Paradise Papers

News Story Coverage: The Paradise Papers

Write up a description of the main differences between the two front pages from The Guardian and The Daily Mail, looking at both conventions and how the stories have been presented to the reader.

The Guardian

The Guardian is a socialist broadsheet, therefore supports the public services and uses formal language within its headlines and cover stories. The Guardian spent a number of days publishing a series of articles focusing on the 'Paradise Papers' story. The yellow colour links the covers together to an exposure - highlighted so that it stands out. The big splash begins to disappear over time with the papers. The Guardian used the yellow splash over four days to create the idea of relevancy to their audience within that time to show the ongoing nature of the 'Paradise Papers'. This reinforces the Guardian's news values of political socialist ideas along with the economy. Britain is a mainstreamed capitalist society, in which, the Guardian questions with the freedom of the press. This helps to gain audience and heightens public interest as a snowballing ordeal ordeal with moralistic views. The style of the broadsheet is Berliner and uses negative language such as 'controversial' and 'exploiting', influencing the audience with left wing views of the whole coverage on the 'Paradise Papers'.
The media language in the Guardian's 'Paradise Papers' cover uses some bias towards left wings ideologies due to the main headline: 'Queen's cash invested in controversial retailer accused of exploiting the poor'. This use of language to describe the face of Britain indicates bias left wing controversy due to the socialist views that the Guardian has. 
In this cover they have linked the 'Paradise Papers' stories together though the only bold colour in the paper: a bright highlighted yellow. This berliner design and highlight indicates the same story coverage without having to keep different stories of the same topic on one page, instead weaving them throughout the paper which is to signify the same stories of controversy  with the rich 'exploiting the poor' through offshore tax affairs. This is significant so that the reader as of the Guardian can easily navigate the coverage of different cases within the same topic. This intrigues and appeals to those readers as a prominent issue in the current Guardian news. The political ideology of this paper is reflected by its agenda which consists of left wing socialist views.
The media audience of this newspaper consists of mainly the middle class due to the type of language used as the guardian uses a range of vocabulary and formal language, such as 'controversial', that only educated readers of the middle class may understand. This broadsheet contains more detailed information on the first page of which is going to be included inside of the stories than the Daily Mail (tabloid). The audience is also perceived into left wing views but can also be influenced by the uses and gratifications theory as the audience appeal can be created through personal identity and what the audience wants to identify with and have the same views shared between the newspaper and its audience. 
The representation of social class in the cover of this paper helps to understand reader appeal as the higher class is represented negatively, so the views to other social classes who do not appreciate higher classes/ the monarchy as the queen is featured in this coverage. The fact that the side profile of the queen is used creates two meanings . As this same image is used on coins, it connotates that the whole news story ordeal revolves around such money being taken and stored offshore so that those large amounts of earnings aren't taxed like they would be if they were stored in a UK bank. The second connotation of this image is that the queen is the one who is doing this, as well as others, but more ironically the queen who is the face of the coins as a unfair irony. 
The cover includes the basis of a berliner broadsheet with a main image, masthead, headline/splash, caption, subheading, detailed copy, price, date and barcode. 
The Guardian also has a set colour scheme with contrasting colours of blue and yellow to stand out and create familiarity with the audience to associate those colours with the newspaper.


The Daily Mail

The Daily Mail uses media language through right wing ideologies which are shown in the headline as the queen is seen to be a victim as she is described as being 'dragged into 10m'. This shows that the Daily Mail is trying to create sympathy for the queen due to the right wing nature of the paper.  The Daily Mail has the tabloid format as most of the cover is made up of the main headline.  The Daily Mail tries to cram as much information into the cover as possible as the title is the only thing that is relevant to the 'Paradise Papers' story as everything else on the cover consists of other stories included inside. It also only uses colour in the aspect of pictures and doesn't really have a specific colour scheme to the newspaper itself. The right wing agenda, language and detail reflects the political stance of the paper and how it appeals to its target audience.  The use of informal language connotates with the political agenda of the newspaper as the word 'dragged' also reinforces that the audience of the Daily Mail are informally spoken so that its easier for more people to understand whilst reinforcing right wing bias.  The word '10m' is also informal as the word million has been abbreviated to m which also  supports the idea of the Daily Mail's informality. Within the 'Paradise Papers' the Daily Mail moves on from it rather quickly in comparison to the Guardian. 

Comparison:
The Guardian uses a broadsheet berliner format whereas the Daily Mail uses a traditional tabloid layout. The Guardian has a lot of copy underneath the main headline with a mix of related and unrelated stories in comparison to the Daily Mail in which the main headline takes up majority of the cover and includes other stories irrelevant to the main. The Guardian also has an image relating to the 'Paradise Papers'  with the image of the queens head on a coin whereas the Daily Mail's main picture is irrelevant.


  1. Look at the Mirror. The Daily Telegraph, Daily Express and the Independent online newspaper and consider what you learn about these two publications from their versions of the story and the front page conventions.
  2. Look at the online versions of these stories via Mail Online and The Guardian website. Compare and contrast their coverage. Use the sites to find out as much as you can about the story, so you fully understand it. What other media elements do the two websites provide readers (e.g.: audio or video clips, hyperlinks to other sites or connected stories). Look at social media sites and explain how you think they encourage readers to interact with the story.


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