Old Spice
Who does this advertisement appeal to?
The advertisement of deodorant and body wash used to appeal to an older generation of people's fathers and grandfathers to have as a quality desired item for men. In the past, it appealed to 40-60 year olds but now considers the new target audience to be 18-35 with a new re-vamped marketing strategy. Terry Crews now features on the advertisement for the new audience, creating a completely different appeal for the audience as he is a male sex symbol appealing to men and women. This is mainly aimed at women as they will see the product and believe that it will make their man smell like Terry Crews as a result so will buy the product as a gift. Men will purchase the product as they envy the idea of women being attracted to Terry so will want to smell like him too, as a result create more of an impact of purchases through the advertisement.
What parts of the poster contribute to engaging that audience?
Women will find the poster engaging through the idea of a good-looking man on a horse on a beach, creating the idea of luxury for those who use Old Spice, as a result, women will become intrigued by knowledge of their man smelling like someone such as Terry Crews. Women can also be engaged and influenced by the diamonds which portray the product as something amazing.
What parts of the poster contribute to engaging that audience?
Women will find the poster engaging through the idea of a good-looking man on a horse on a beach, creating the idea of luxury for those who use Old Spice, as a result, women will become intrigued by knowledge of their man smelling like someone such as Terry Crews. Women can also be engaged and influenced by the diamonds which portray the product as something amazing.
No comments:
Post a Comment