- Culturally sophisticated - multiple cultures shown
- Professional video
Monday 21 May 2018
Friday 18 May 2018
Dance Music Video Websites
Sigala
Sigala's website includes a range of conventions including multiple links to social media e.g. Facebook, Twitter, Instagram and YouTube. It also has a link to Spotify where a following count is displayed next to it (453.9k). There are 3 separate fonts: one that's the logo for the artist, one for the collaborative artist (Paloma Faith) and a font for the title of the song (Lullaby).
Wednesday 16 May 2018
Dance Music Videos Analysis
Music Video 1:
Pitbull- Give Me Everything
Mise en scene:
Costumes and props- The men in the video are seen to be wearing suits to create some sort of formality and idolisation to the audience. Within the video, Pitbull has alcohol as a prop which contrasts with the girl sitting next to him in feminine clothing with her legs crossed as she plays with her hair. Another girl is wearing tiger print, such animal prints are associated with the sexualisation of women, therefore creating male gaze. Another girl is introduced with flashing strobe lights relevant to club lighting, highlighting the music genre. She is wearing black with her stomach shown and dancing in a way that shows off her body which could also highlight the perspective of the male gaze.
Background- A big long dark corridor of a mansion(?) with back slow strobe lights. A cut to city buildings lit up at night. A red backdrop which could connotate the colour of passion and love. Another cut to a busy nightclub with people crowded and dancing.
Editing:
The beginning fades in from black then cuts to a close up then a high angle shot and back to a close up then a mid shot. These shots vary throughout to emphasise the jump cut feel to compliment and go along with the beat of the music as when any of the other singers sing the camera focuses on them. Many jump cuts are used, especially at the climax beat of the music usually alongside flashing lights. Slow motion is also used in few places, mainly dance club scenes to focus on the people dancing to show they are having fun as well as at the end of the video. All of these elements added together are created through fast paced editing.
Camera:
There are a multiple range of shots used to create a dance feel of being a bit everywhere in terms of all media elements so that the video compliments the music alongside it. There are close ups, mid shots, head shots, shallow focus on main singers, tracking shots, low angle and high angle shots. A lot of lighting is shone into the camera to create a lense flare, adding to the club feel of strobe lighting on and off.Making Media: Textual Analysis of a Dance Music Video
Tiësto - Red Lights - YouTube
Editing: Cuts and Jump cuts in time with music.Camera: Hand held camera for a first person perspective so audience feels within the action. Tracking shot used to follow characters and narrative.
Sound: The music starts off with a guitar base beat. The tempo builds up to a climax and the visual perspective changes to an upbeat environment as when the climax was reached the characters were in a club.
Mise en scene: The narrative starts of at a diner where the characters are at work and then proceeds to follow them as they get on a motorbike and travel. It cuts to them at a car wash where some camera angles are intended for the male gaze. It ends up in a club in Las Vegas with strobe lighting and people dancing along to the music.
Sigma - Nobody To Love (Official Video) HD - YouTube
Editing: Cuts to the music beat are made along with jump cuts to emphasise the climax in the music to create a dance feel.Camera: Tracking shots have been used to follow the two main characters on their adventure in the narrative as well as low angle shots.
Sound: The music starts off with a piano and vocals by a male singer. A base beat is introduced with a climax to the chorus. The order starts off with background piano and then a vocal on top which builds up to a climactic base. The music also has a repetitvive beat and vocal in a loop.
Mise en scene: The scene takes place in a foreign country in the summer as it is a hot climate with the main characters driving on a road next to the see which then cuts to the beach where the two main characters go in the sea and dance. Other background characters dance along to the beat of the music as the main characters go by.
Comparison:
Jonas Blue - Mama ft. William Singe - YouTube
Editing:Camera:Sound:
Mise en scene:
Monday 14 May 2018
History of Dance Music
Disco:
Disco is a musical style that emerged in the early 1970s from America's urban nightlife scene, where it originated in house parties and can be seen as a reaction against both the domination of rock music and the stigmatization of dance music by the counterculture during this period.
Examples:
House:
House music is a genre of electronic dance music created by club DJs and music producers in Chicago in the early 1980s. Early house music was generally characterized by repetitive 4/4 beats, rhythms mainly provided by drum machines, off-beat hi-hat cymbals, and synthesized basslines. While house displayed several characteristics similar to disco music, which preceded and influenced it, as both were DJ and record producer-created dance music, house was more electronic and minimalistic. The mechanical, repetitive rhythm of house was one of its main components. Many house songs were instrumental, with no vocals; some had singing throughout the song with lyrics; and some had singing but no actual words.
Examples:
Examples:
Techno:
Techno is a form of electronic dance music that emerged in Detroit, Michigan, in the United States during the mid-to-late 1980s.The first recorded use of the word techno in reference to a specific genre of music was in 1988. Many styles of techno now exist, but Detroit techno is seen as the foundation upon which a number of subgenres have been built. In Detroit, techno resulted from the melding of African American music including Chicago house, funk, electro, and electric jazz with electronic music.
Examples:
Examples:
EDM:
is a broad range of percussive electronic music genres made largely for nightclubs, raves, and festivals. EDM is generally produced for playback by disc jockeys (DJs) who create seamless selections of tracks, called a mix, by segueing from one recording to another. EDM producers also perform their music live in a concert or festival setting in what is sometimes called a live PA.
Examples:
Examples:
Dance Pop:
Dance-pop is a pop and dance subgenre that originated in the early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a combination of electronic dance music and pop music, with influences of disco, post-disco and synth-pop, it is generally characterised by strong beats with easy, uncomplicated song structures which are generally more similar to pop music than the more free-form dance genre, with an emphasis on melody as well as catchy tunes. The genre, on the whole, tends to be producer-driven, despite some notable exceptions.
Examples:
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