Quizlet: Media Theories

https://quizlet.com/_4sva6v

Advertising: A Comparison

Gucci portrays its brand as upper class and trustworthy which is connotated through the use of colour as the only colour other than black and white is gold. This colour is usually associated with money and richness, influencing to the audience that the brand and product is high class and by buying and wearing it, they will feel upper class.

Theresa May newspaper cover representations

Theresa May cover news stories:

 

All the covers above portray Theresa in a negative untrustworthy light do to the image used as all of these are unflattering and make her look ridiculous, creating humor for the audience. This makes her look like her whole political perspective is a joke as she is supposed  to look serious but is portrayed as the opposite. Many puns in the text headlines have also been used with her surname May to create the play on words of 'Mayhem' linking Theresa with the idea of uncertainty, therefore making her seem untrustworthy.