4 Frame Analysis
The camera captures this frame as a high angle shot which could interpret that the audience is looking in on a private moment between close upper class friends, implicating that the old woman has a strong bond with the two younger people which could create the idea that fashion brings people together, no matter their age, ethnicity or gender as there is a black woman and a white man at the side.
The main focus of this frame is the old woman, implying that she has a high status to and she does not care about what she wears ('wear a short skirt after 40') as she is looked up towards by the younger people as an important figure. This also implies that the old woman can shop for what she likes, H&M fashion doesn't judge.
This scene is also shown as liberal as all the models in this frame are dressed trendy and upper class as the man is wearing a suit and the old woman wearing a lot of jewelry. This can also be said for the two women who have both dyed their hair.
There is a close up before this shot of the old woman to emphasise her importance as she is just seen as just an old woman until the full shot is shown and we are then aware of her presence with younger people.
This woman is shown to be in a big city and has chosen to break society's norms by not shaving her armpits along with the non diegetic voiceover connotation of 'show it all'
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