Evaluation

Poster Evaluation 

I have used conventions of advertising posters within my product, for example both finished posters have a large logo, slogan and model. Logos on advertising posters are usually placed in one of the corners of the image or somewhat overlapping the model, but I wanted to show a clear image of the clothing my model was wearing so placed the logo in one of the corners. I adapted my posters with the influence of New Look's as in the poster there is an element of fashion with the mise-en-scene in a natural environment to fit with the product. I have also followed the conventions as my model is either looking directly at the camera or down at the clothes as well as having a comfortable posture to indicate that the clothing is comfortable and stylish.

I have blended the fashion genre with fair trade ethos through the use of mise-en-scene and logo design. Both of these features connotate the use of fair trade; within the mise-en-scene in both posters, there is the use of natural lighting and nature (trees and bushes), implicating that every item of clothing made is ethical, natural and fairtrade made. The logo indicates the influence of fair trade as the t's join to make a cotton plant bud, in which, the materials used to make these clothes are from ethically sourced cotton along with the brand name 'Cottee', a mix of cotton and tee (as in tee shirt) to bring the fair trade and clothing  element together. These features are reinforced with the slogan of :'fashionable fair trade, ethically made'. 

The demands of the brief I think I have reached as the posters show a clear fair trade fashion element within the product. I have also included a different main image for each poster as well as different mise-en-scene to portray the fair trade element with natural lighting and nature. The model is also suitable as she is a young adult which fits to the ideals of a target audience of 16-25 AB demographic as well as the posters made suitable for advertising anywhere.The posters reach my target audience through the fashion as it is simple and quirky high quality made clothing from an ethical source so the audience of an AB demographic will know the product will be of a good quality. The target audience of 16-25 will find the fashion and model influential and want to buy comfortable, unique, high quality made, ethical clothing to show off as well as wanting to help out fair trade.

My end result differed to my initial plans slightly as I was planning to do a shoot in a field and forest but the weather and time of day wasn't suitable for these photos to take place. I changed a few things such as the logo being slightly larger after looking at more fashion advertisement posters as well as making sure that when I took the photos there was enough room and light background place in the photo so that I could place my logo there as it is dark. I also added my slogan with the same font as my logo and making the words bolded out around the edges with either white or black, depending on the background colour.

The production skills I developed from this were from using photoshop tools to help edit my pictures as well as how to take photos in a professional way which helped me construct my posters as well as logo designing by looking at other high end fashion logos and developing traits from them. Changes that I would make would be the location as I originally planned to take photos in a field or an outdoor location not within school grounds. That way I would be able to include a more natural environment as the school is limited to natural features. I would like more cleaner shots without something ruining the image in the background.