The Big Issue Cover:
Masthead: The Big Issue logo.
The lead: 'What's the worst that could happen..." inferring what would happen if Trump wins the election is what the lead article is about.
Serif font: Majority of the font included in this cover is Adobe Fan Heiti Std B.
Cross head: The plus section in this article is to show an incite into what the magazine shows other than the main lead story on the front so that people who see the cover will know that there is more than what is featured on the front. The Big Issue tends not to use many subheadings.
Mode of address: The magazine uses formal language but in a comedic undertone with the pictures shown on the cover.
Sell line: The sell line used by the big issue is: 'A hand up not a hand out.'
Banners:the cross head plus section is a bright yellow outlined with black which stands out from the blue background as well as the same coloured box in the top right hand corner. This makes is more likely for the reader too glance at the boxes and read whats inside so it has to stand out.
House Style: The Big Issue has a unique, distinctive design as it includes bright colours with a mixture of things happening on the cover as there is Trump with a large head holding the world and Putin in an eagle as well as the white house in the background and lightning which could connotate a viewpoint. This is so that more people will want to read because of the memorable uniqueness of its front covers.
Kerning: The spacing between each letter on the cover has a close proximity maybe to fit the layout without cramming each separate part in so that it stands out better, making it easier for the reader to read.
By-lines: The cover consists of the date of the issue in small font
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