The Daily Mail
The Guardian
The Guardian
Similarities:
Both newspapers consist of:
A small masthead
Column style - text based (no images)
An authoritative, persuasive tone
A subheading which outlines opinion
Information based on current affairs
2-3 different comment articles
A relatively similar layout
Differences:
Daily Mail: The Guardian:
Informal language Formal language
Biased viewpoint Objective (slight left wing bias)
Persuasive language Facts and detailed knowledge
Simple vocabulary Wide vocabulary range
Analysis
The Daily Mail and The Guardian both appeal to an older market audience. The readers of the Daily Mail are more likely to be less educated due to the simple vocabulary and informal language that they use in their writing as well as being right wing due to the biased viewpoints that the Daily Mail provides. However, the readers of The Guardian are more likely to be left wing and educated due to the formal language and wide vocabulary used.
1. Consider why people return to the same newspaper title repeatedly and feel that it represents their own views that they can identify with. How is this particularly obvious with the comment page.
People read these newspapers due to the Gratification theory as people as readers relate to the newspaper's content and viewpoints as they feel the same way about things as the writers of the newspapers do and can identify with it. Readers of the Daily mail will have a more informal biased viewpoint on topics rather than readers of the Guardian as they have different views and ideas or else they wouldn't return to the same newspaper again and again. Readers of the Guardian, however, will have more factually detailed ideas behind topics with formal objective viewpoints. The newspaper will also come across to the reader as reliable as they have had faith in the newspaper since they began reading so will always view it as a trustworthy source.
2. Which paper might satisfy the audience's need for entertainment the most? What kind of escapism does it offer readers and which articles provide the most entertainment.
The Daily Mail satisfies the audience's need for entertainment the most as it has strong bias that is usually portrayed in a comedic tone with puns and creative phrases.
3.Reading newspapers is informative because it explores current affairs and culture, but which paper is best for providing this level of education?
4. Reading newspapers is informative because it explores current affairs and culture, but which paper is best for providing this level of education?
Similarities:
Both newspapers consist of:
A small masthead
Column style - text based (no images)
An authoritative, persuasive tone
A subheading which outlines opinion
Information based on current affairs
2-3 different comment articles
Column style - text based (no images)
An authoritative, persuasive tone
A subheading which outlines opinion
Information based on current affairs
2-3 different comment articles
A relatively similar layout
Differences:
Daily Mail: The Guardian:
Informal language Formal language
Biased viewpoint Objective (slight left wing bias)
Persuasive language Facts and detailed knowledge
Persuasive language Facts and detailed knowledge
Simple vocabulary Wide vocabulary range
1. Consider why people return to the same newspaper title repeatedly and feel that it represents their own views that they can identify with. How is this particularly obvious with the comment page.
People read these newspapers due to the Gratification theory as people as readers relate to the newspaper's content and viewpoints as they feel the same way about things as the writers of the newspapers do and can identify with it. Readers of the Daily mail will have a more informal biased viewpoint on topics rather than readers of the Guardian as they have different views and ideas or else they wouldn't return to the same newspaper again and again. Readers of the Guardian, however, will have more factually detailed ideas behind topics with formal objective viewpoints. The newspaper will also come across to the reader as reliable as they have had faith in the newspaper since they began reading so will always view it as a trustworthy source.
2. Which paper might satisfy the audience's need for entertainment the most? What kind of escapism does it offer readers and which articles provide the most entertainment.
The Daily Mail satisfies the audience's need for entertainment the most as it has strong bias that is usually portrayed in a comedic tone with puns and creative phrases.
3.Reading newspapers is informative because it explores current affairs and culture, but which paper is best for providing this level of education?
4. Reading newspapers is informative because it explores current affairs and culture, but which paper is best for providing this level of education?
Analysis
The Daily Mail and The Guardian both appeal to an older market audience. The readers of the Daily Mail are more likely to be less educated due to the simple vocabulary and informal language that they use in their writing as well as being right wing due to the biased viewpoints that the Daily Mail provides. However, the readers of The Guardian are more likely to be left wing and educated due to the formal language and wide vocabulary used.1. Consider why people return to the same newspaper title repeatedly and feel that it represents their own views that they can identify with. How is this particularly obvious with the comment page.
People read these newspapers due to the Gratification theory as people as readers relate to the newspaper's content and viewpoints as they feel the same way about things as the writers of the newspapers do and can identify with it. Readers of the Daily mail will have a more informal biased viewpoint on topics rather than readers of the Guardian as they have different views and ideas or else they wouldn't return to the same newspaper again and again. Readers of the Guardian, however, will have more factually detailed ideas behind topics with formal objective viewpoints. The newspaper will also come across to the reader as reliable as they have had faith in the newspaper since they began reading so will always view it as a trustworthy source.
2. Which paper might satisfy the audience's need for entertainment the most? What kind of escapism does it offer readers and which articles provide the most entertainment.
The Daily Mail satisfies the audience's need for entertainment the most as it has strong bias that is usually portrayed in a comedic tone with puns and creative phrases.
3.Reading newspapers is informative because it explores current affairs and culture, but which paper is best for providing this level of education?
4. Reading newspapers is informative because it explores current affairs and culture, but which paper is best for providing this level of education?
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