Are they playing a range of new music?
Dua Lipa - younger target audience
Are they supporting emerging artists - especially those from the UK?
'Top of the charts Tuesday' and a range of UK artists
Are they providing a platform for live music?
Radio 1 live lounge
Are they providing news, documentaries and advice campaigns to cover areas of relevance to young adults?
Are they offering at least 2 major social action campaigns across daytime and online each year, together with a number of other initiatives?
Charity - Children in need - Ethan - broadcast live
Are they interacting with their audience and how?
text number for audience to message in
Audience interaction
How are they appealing to all demographics within the 15-29 age group? How?
Simplistic, brief
20 year old - interview - age group
Brexit -
Liverpool - sport
Rising fuel tax - age group drive
18-24 year old - social mobility - age group demographic
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