Music Video 1:
Pitbull- Give Me Everything
Mise en scene:
Costumes and props- The men in the video are seen to be wearing suits to create some sort of formality and idolisation to the audience. Within the video, Pitbull has alcohol as a prop which contrasts with the girl sitting next to him in feminine clothing with her legs crossed as she plays with her hair. Another girl is wearing tiger print, such animal prints are associated with the sexualisation of women, therefore creating male gaze. Another girl is introduced with flashing strobe lights relevant to club lighting, highlighting the music genre. She is wearing black with her stomach shown and dancing in a way that shows off her body which could also highlight the perspective of the male gaze.
Background- A big long dark corridor of a mansion(?) with back slow strobe lights. A cut to city buildings lit up at night. A red backdrop which could connotate the colour of passion and love. Another cut to a busy nightclub with people crowded and dancing.
Editing:
The beginning fades in from black then cuts to a close up then a high angle shot and back to a close up then a mid shot. These shots vary throughout to emphasise the jump cut feel to compliment and go along with the beat of the music as when any of the other singers sing the camera focuses on them. Many jump cuts are used, especially at the climax beat of the music usually alongside flashing lights. Slow motion is also used in few places, mainly dance club scenes to focus on the people dancing to show they are having fun as well as at the end of the video. All of these elements added together are created through fast paced editing.
What ideas or ideologies are promoted? Success? Masculinity?
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