Advertising and Marketing (Old Spice)

Old Spice Advert:

Explain how and why, with close textual references, how effective their campaign is in attracting a youthful audience.

This old spice advert is part of a campaign to attract a wider audience that now includes the younger generation instead of just an older target audience. They have changed their advert style by including a main theme of different locations in which covers the model's body so signify that he smells like paradise, therefore, if the audience wants to smell as good, they can too if they buy this product. The text used is in bold and capitals to stand out and give context to the product to persuade a wider audience to buy them.