Website Link

Website Link:

Website: First Draft Evaluation

Requirements of the brief:

I am going to take at least 2 original images when filming the music video and add them to my website. Currently I have place holder images which are going to be similar to the ones I will try and take. These images reinforce the brand identity as it is linked with holidays and summer with the upbeat vibe of their music. There are also images below the holder of the band with dance themed which I hope to take similar pictures of as well as pictures of the artists themselves next to their bio.
I have also included an original title and menu bar alongside the links to social media and a logo.
There are also working links from the home page to the other pages.
Media language is also used as I have included images, typography, fonts and a logo.
There is also an original audio playlist on the side of the homepage as well as a visual music video after I make it.







Explain how your webpage seeks to represent your band/artist. 
The website shows the band as relatively contemporary dance music artists with a summer vibe. It creates an upbeat tone for the music to suit the style as their music is summer-themed.

Explain how your webpage seeks to appeal to the target audience? 
It appeals to the target audience as it is easy to navigate but looks professionally designed to suit the sophisticated AB demographic.

Think about each element of your webpage (title, colours etc.), what elements of it need to improve? How will you achieve this? 
I need to add more features but keep it simple as well as adding original images which I plan to do when I film my video. I will try and stick to a theme/colour scheme throughout my layout with a summer vibe and happy holiday feel. I need to include an introduction bio on the about page, introducing my members.

Dance Music Video Storyboard/Plan

Shot:                                                                 Scene:

Opening establishing shot                                             Morning sunrise (beach horizon)

Connotations: This shows the start of a new day with a summer beach setting, creating the mood for summer, freedom and joy which links to the end shot of the same shot.

Wide shot                                                                      Beach

Connotations: Sets the scene into a holiday setting of the beach, creating visual pleasure for the audience. 

Establishing shot (fade to black)                                  Evening Sunset

Connotations: Shows the end of the day, signifying night when party and dance comes into action. Used mid-way through the video as a mid-marker.

Ending establishing shot                                              Morning sunrise

Connotations: Duplicate of the first shot to link them together as a loop of the day starting again; a continuous cycle of a happy summer dance holiday vibe.

Point of view shot                                                        Walking around streets/beach/attractions

Connotations: Creates the movement as if the audience is in one's shoes so they feel part of the action, getting a view of the sights first hand.

Hand held camera                                                         Shows/fireworks etc

Connotations: Making the music video look not overly constructed with parts that include something interesting to look at so the audience doesn't focus on the camera movement as much e.g. fireworks.

Shallow focus                                                                 On objects/people/palm trees etc

Connotations: Focus on something for emphasis for the audience to see significance in the main object of focus.

Statment of Intent

Media Coursework: Statement of Intent

1

For this brief I intend to create a music video which is both beneficial and influential on my target audience through using a variety of media elements within dance music videos. I will do this by using many different cuts and transitions in my camerawork and editing to reinforce the fast paced movement of a dance performance.

 The Universal Music Group will provide me with a basic sum in which I plan to use to bring the video together with the elements of character, camera, lighting and location to create an overall a thoroughly edited and strong motif of dance throughout. This will benefit my target audience overall as I intend to add musical synaesthesia through the music to create a easy understandable visual for a strong ranging demographic. 

My artist is going to be a remix DJ and singer who interprets old music into a new contemporary style as well as creating her own music. I chose a remix of the song Just Dance by David Bowie as it is relevant to the unique concept of my artist's branding as well as strong connotations to dance music. 


My video will begin with a drone establishing shot of a dance school and will contain the element of performance and narrative as I hope to show visual synchronisations which will cooperate alongside the music. I intend to do this through lip syncing, dance choreography and editing on the beat of the music to emphasise the convergence of dance music with my video to illustrate to an audience the many different elements of dance music and feel part of the artists' fanbase. 

I also intent to create a small narrative alongside my dance montage as this will be shown through cutbacks as my narrative is intended to show a novice dancer joining a dance club who becomes overwhelmed by how talented the others are, feeling as if they are being judged and don't fit in.This is created though a first person perspective therefore the audience feels like they are in the video themselves, making them feel part of the music video and artist as a brand. This is concluded with the realisation that the dancers are just normal people who accept the novice by establishing a relationship to influence the audience to not be afraid of trying new things. 

2

In my website I am going to include all media theoretical framework elements that link and promote my artist to create a memorable branding which will be shown through different elements of media website branding as well as having external links to other media platforms, tour dates, merchandise and visual to create an easy navigation for my audience. This helps to create digital convergence as cross media platforms have been linked within my site and all relevant information that dance artists include within their website. For example, my website automatically plays music when on the homepage from the album which has links to purchasing and tour date pricing which creates uniqueness and a strong brand identity. 

 All the pictures in my site are going to be taken by myself to create a personal branding which is simplistic but aesthetic and professional to my audience. For example, the background image on the homepage will be a simplistic photograph of a palm tree and an island which will illustrate the theme of dance music which usually takes place in exotic locations which I will show through the use of my background images.

The name of my artist, Synth, was chosen as a inference to synthesizer, in which is used typically within Synth's music, creating a memorable branding. My logo consists of the letter 'S' (for Synth), overlaying a simplistic sound wave pattern, to create a strong connotation of music and my artist. 


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 I intend to link my two products by having a clear brand focus through my logo text which will be both on my website, as well as in my music video through the use of the same font style to reinforce banding and convergence as the audience will associate the font with Synth. I will include it at the end of my video by layering it on the last shot which will be accompanied by my artists name and the title of the song in a fade to black with the outro of the music, as done in many dance music videos, for example, Avicii. Throughout my website, there are elements of the colour red, in connotation to the dancers in my video, my artist will be wearing red clothing and makeup to reinforce the convergence and create a strong brand focus.